8 Tips for Creating an Exciting Homepage for Your Sports Team
Your website’s homepage is probably one of the most visited pages on your site. On top of that, it serves as an entry point to the pages on your site and a representation of your entire brand.
As such, your homepage needs to be exciting so that it encourages visitors to click through to other pages and it needs to make a great first impression. In this post, we’ll share 8 tips for creating an exciting homepage for your sports team.
8 Tips to Create an Exciting Homepage for Your Sports Team Website
Below, you’ll find 8 tips that will help you keep visitors on your site longer and direct them to other pages on your site so they can learn more about your sports team.
1. Feature A Team Photo In The Header
When a visitor lands on your page, you have mere seconds to capture their attention. A large team photo in the header along with your team name and a button that sends them to your About page is a great way to capture that attention.
It also gives you the perfect opportunity to send them deeper into your website by giving them a link to learn more about your team. Make sure to use a button that stands out from the rest of your website to make it more noticeable and use exciting language such as “Get to know the team” instead of a generic “Click here” text.
2. Share Your Latest Match Result or a Replay
Your homepage should also feature your latest match results so anyone who lands on your site can see how good your team is. Alternatively, consider posting a link to your last match replay so visitors can easily access it and get immediate action.
You can even feature more than one result or replay and structure it as “best of” moments that present your team in all of its glory.
3. Focus On Achieving Your Goals
It goes without saying that your website should help you achieve the goals you have planned for your sports team. For example, your primary goal could be to get more sponsorships. Or you could focus on selling more of your merchandise.
Whatever the case may be, your homepage is a great opportunity to funnel your visitors to where they can help you achieve those goals. Use it to link to your sponsorship page or to promote the latest products in your store. Or feature a prominent donation button if you’d like to get more donations for your team.
4. Make Sure Your Website Is Mobile-Friendly
More and more people are using mobile devices to browse the Internet, not to mention the search engine giant rolled out their mobile-first index. This means your website, and thus your homepage, needs to be mobile-friendly.
By making it easy to browse your homepage even on smaller screens, your visitors won’t have any difficulties accessing other pages on your site and will be able to enjoy your content.
5. Make Your Site Easy To Navigate
Another way to make your homepage more user-friendly is to make your site easy to navigate. You can do this by reducing the amount of menu items in your primary navigation and linking only to the most important pages on your site.
You can use a secondary menu or footer navigation to link to less important pages such as site policies.
You can also consider drop-down menus to group related pages together without overwhelming your visitors with choices. For example, you could have a main navigation link to your Sponsorship page and add your sponsorship policies or packages in the drop-down menu.
A drop-down menu is also a great choice if your theme doesn’t have a secondary or a footer navigation.
6. Give Them An Opportunity To Join Your Email List
No matter what the primary goal of your website is, you shouldn’t ignore building your email list. An email list is a great way to stay in touch with your fans and build a better relationship with them.
Your homepage should include a form that allows visitors to sign up for your email list. You can use an incentive such as exclusive content which includes letting them be the first to get access to match replays, discount codes for new merch in your store or best tickets in the house for an upcoming match.
7. Design With Visual Hierarchy In Mind
Visual hierarchy makes it easier for your visitors to understand which path you want them to take. First, make sure your homepage flows in a logical way which highlights the first thing you want your visitors to do followed by the next logical step.
Secondly, you’ll want to include call to action buttons throughout your homepage that match your website goals. The buttons should stand out from the rest of the website so using a contrasting color is highly recommended.
Lastly, place your most important call to actions near the top of the page and reserve the bottom of the page for less important call to actions.
8. Make Sure Your Homepage Is Easy To Read
Our last tip is to make sure your homepage is easy to read. While you might be tempted to add a lot of body copy, doing so will drive visitors away instead of encouraging them to stay and explore the rest of your site. This is even more important for users on mobile devices.
The homepage copy should be clear, compelling, and concise so visitors can easily scan it even on smaller screens. Be sure to also use legible fonts, use headings to make a visual distinction between different sections of your website, and set your font size to at least 16px.
Make a Great First Impression With Your Homepage
Your homepage is the gateway to the rest of your site. It should take your visitors on a journey that helps them learn more about your sports team and different ways they can get involved.
Use the tips in this article to help you create an exciting homepage for your sports team website and download our cheat sheet that lists all of the above tips.